about

As big music fans, we couldn't not be part of this project! We had the pleasure of creating and managing an influencer campaign for the Technics EAH-A800 headphones, to which we invited creative and well-liked people from industries such as lifestyle and art. Our goal was clear: to amplify the essence of music through the amazing sound quality offered by Technics headphones, and to spread the experience widely.
Four exceptional influencers from the world of lifestyle, fashion and art have joined our campaign - model Natalia Uliasz, Creative Director Bartlomiej Walczuk, illustrator Maciej Polak and videographer Maciej Mars, who in mid-2023 began another collaboration with the brand. Through engaging content, compelling stories and authentic recommendations, we invited people to celebrate their shared love of music.

details

client: Panasonic
brand: Technics
year: 2022-2023
project: awareness campaign for EAH-A800 headphones
range/markets: PL
campaign type: influencer marketing
scope of work: KOLs’ research, analysis, contact and briefing. Content support and campaign report.